Post by account_disabled on Dec 27, 2023 7:17:04 GMT
MRM , McCann Worldgroup's leading digital marketing agency, and Founders Factory , the prestigious startup studio and accelerator, have officially announced their collaboration agreement . Today more than ever, agencies need to be at the forefront of innovation and technology , providing their clients with innovation that allows them to anticipate the behaviors and expectations of a constantly changing consumer and prepare to face the future. In this changing environment, startups emerge , developing the technologies and business models that will define the industry of the future. Access to them is essential. The objective of this new agreement is to give MRM access to the Founders Factory network of emerging startups, to continue consolidating itself as a leading company in helping companies and brands create meaningful relationships with people, through creativity, data and the technology.
This includes access to the best global startups in digital, martech, data and commerce , workshops that address the ideal way to establish partnerships between startups and corporations, and promote connections with Phone Number List digital specialists, entrepreneurs and innovation experts. Jayna Kothary, Global Chief Technology Officer at MRM , commented: “ We are delighted to announce our partnership with Founders Factory. MRM has always been a leading innovation agency and the collaboration with Founders Factory will allow us to elevate our offer to the next level, bringing the most innovative startups closer to our clients . “We see immediate opportunities to connect our consumer, health and wellness and automotive customers to some of the brilliant members of Founders Factory, who are creating the future of marketing, data and commerce.” Alice Sandelson, director of strategic partnerships at Founders Factory , added: “ Founders Factory was built on the belief in the power of collaboration between startups and enterprises to bring innovation to corporations and help entrepreneurs scale their businesses.
We are delighted to work with the brilliant team at MRM to immerse them in our network and bring their clients closer to new technologies, channels and business models, while driving new growth opportunities for our members.” In this regard, commented Marina Specht, CEO of MRM and McCann Worldgroup in Spain: " We are an agency that has innovation in its DNA, so I could not be more excited about this partnership, which will allow us to delve into new models of open innovation that the market currently demands, and reinforce our positioning as prescribers in complex business transformation projects. Thanks to the collaboration with the incredible portfolio of startups and entrepreneurs that make up the Founders Factory network, we will be able to bring innovation even closer to our clients, developing projects that can only be successfully tackled thanks to the synergies of this almost perfect tandem: our creativity , experience and deep knowledge of the market and the consumer, with the world of startups, whose level of agility and super specialization still has no place in large companies”
This includes access to the best global startups in digital, martech, data and commerce , workshops that address the ideal way to establish partnerships between startups and corporations, and promote connections with Phone Number List digital specialists, entrepreneurs and innovation experts. Jayna Kothary, Global Chief Technology Officer at MRM , commented: “ We are delighted to announce our partnership with Founders Factory. MRM has always been a leading innovation agency and the collaboration with Founders Factory will allow us to elevate our offer to the next level, bringing the most innovative startups closer to our clients . “We see immediate opportunities to connect our consumer, health and wellness and automotive customers to some of the brilliant members of Founders Factory, who are creating the future of marketing, data and commerce.” Alice Sandelson, director of strategic partnerships at Founders Factory , added: “ Founders Factory was built on the belief in the power of collaboration between startups and enterprises to bring innovation to corporations and help entrepreneurs scale their businesses.
We are delighted to work with the brilliant team at MRM to immerse them in our network and bring their clients closer to new technologies, channels and business models, while driving new growth opportunities for our members.” In this regard, commented Marina Specht, CEO of MRM and McCann Worldgroup in Spain: " We are an agency that has innovation in its DNA, so I could not be more excited about this partnership, which will allow us to delve into new models of open innovation that the market currently demands, and reinforce our positioning as prescribers in complex business transformation projects. Thanks to the collaboration with the incredible portfolio of startups and entrepreneurs that make up the Founders Factory network, we will be able to bring innovation even closer to our clients, developing projects that can only be successfully tackled thanks to the synergies of this almost perfect tandem: our creativity , experience and deep knowledge of the market and the consumer, with the world of startups, whose level of agility and super specialization still has no place in large companies”