Post by warner123 on Feb 27, 2024 4:15:21 GMT
Habits change and even in Italy a more advanced approach to payments is starting to take shape. The number of people who choose more frequently to pay with credit/debit cards or smartphones is growing, even if the largest segment of Italians remains mostly fond of cash. Maybe something is changing? Is our relationship with paper really starting to show signs of tiredness? Electronic payments and especially mobile digital payments, if used appropriately, can also offer new spaces in terms of marketing strategies. In this post I return to the topic of mobile payment and mobile marketing by reporting some data and some useful links for further information. The future of payments is increasingly digital As we will see later, the future of payments, focused for years on credit and debit cards (ATMs), no longer seems to be moving in the direction of cards, but rather in the use of smartphones.
As Angelo Meregalli , General Manager of PayPal Italia , explains : “We are moving Uruguay Mobile Number List towards an increasingly digitalized future where the digitalization of services available to citizens becomes increasingly widespread. In this sense, payment systems and methods must also adapt to digital, expanding the payment experience on different devices." So PayPal's New Money platform, also launched in Italy with a national campaign before the summer, can become a tangible example of the direction the world of payments is taking . If the future of payments is becoming increasingly digital, how does the use of mobile devices fit into this scenario? Silvio Porcellana's article reports the current situation of mobile payment and how to use mobile payment systems in your Marketing Mix.
Learn more here: Mobile Payment: 6 ideas to use it in your marketing strategy Some supporting data (Mobile Payment & Commerce Observatory) As data from the Mobile Payment & Commerce Observatory of the School of Management of the Polytechnic of Milan show us, mobile payments worldwide have grown exponentially in recent years . But even if we look at the Italian market, digital payments made on the move together are worth 3.3 billion euros today, but in 2018 they are destined to grow to 12 billion . And if on the one hand almost half of mobile users declare that they have made at least one purchase from their mobile phone (Mobile Remote Payment of goods and services is growing by 75% and exceeds 300 million euros), on the other the proximity payments ( Mobile Proximity Payment) are still moving slowly, often due to the lack of services on offer, despite the researchers at the Mobile Payment & Commerce Observatory confirming their belief that they are the ones destined to grow significantly in the coming years, to reach 4.5 billion euros in 2018.
As Angelo Meregalli , General Manager of PayPal Italia , explains : “We are moving Uruguay Mobile Number List towards an increasingly digitalized future where the digitalization of services available to citizens becomes increasingly widespread. In this sense, payment systems and methods must also adapt to digital, expanding the payment experience on different devices." So PayPal's New Money platform, also launched in Italy with a national campaign before the summer, can become a tangible example of the direction the world of payments is taking . If the future of payments is becoming increasingly digital, how does the use of mobile devices fit into this scenario? Silvio Porcellana's article reports the current situation of mobile payment and how to use mobile payment systems in your Marketing Mix.
Learn more here: Mobile Payment: 6 ideas to use it in your marketing strategy Some supporting data (Mobile Payment & Commerce Observatory) As data from the Mobile Payment & Commerce Observatory of the School of Management of the Polytechnic of Milan show us, mobile payments worldwide have grown exponentially in recent years . But even if we look at the Italian market, digital payments made on the move together are worth 3.3 billion euros today, but in 2018 they are destined to grow to 12 billion . And if on the one hand almost half of mobile users declare that they have made at least one purchase from their mobile phone (Mobile Remote Payment of goods and services is growing by 75% and exceeds 300 million euros), on the other the proximity payments ( Mobile Proximity Payment) are still moving slowly, often due to the lack of services on offer, despite the researchers at the Mobile Payment & Commerce Observatory confirming their belief that they are the ones destined to grow significantly in the coming years, to reach 4.5 billion euros in 2018.