Post by account_disabled on Jan 16, 2024 4:03:09 GMT
4. Greater focus on TikTok Building off the last trend, TikTok is becoming an increasingly important channel for marketing and advertising. The platform has only grown bigger in the last few years, and advertisers have taken notice. 2023 was the year that many businesses realized the advertising potential of TikTok, and 2024 will be the year that they take advantage of that potential. Advertising on TikTok is something of a new frontier, relying on short-form videos rather than the kind you would find on YouTube or other social platforms.
It also commonly attempts to mimic the more casual, less produced Job Function Email List feel of regular TikTok videos. 5. Audio and connected TV It might seem like television ads are a relic of days gone by, but that’s not quite true — TV ads are still around, they’ve simply evolved into a new format. That format is known as connected TV (CTV). CTV ads are typically shown through streaming platforms, and unlike traditional TV ads, they can be targeted to specific users based on their interests. The same applies to audio ads, which appear in audio content like podcasts or between songs on music streaming services.
Just like with CTV ads, they can be directed to specific audiences to reach the people most likely to respond positively to them. Expert insights from Karley Ice-Kalinay WebFX’s Director of Social & Media Advertising Operations “Audio and connected TV ad formats will continue to grow as opportunities for marketers and businesses to reach audiences in ways they can’t through other forms of digital advertising.” have been around for a few years now, but they’ve picked up popularity over time, and they’re expected to be one of the biggest trends for adtech going into 2024.
It also commonly attempts to mimic the more casual, less produced Job Function Email List feel of regular TikTok videos. 5. Audio and connected TV It might seem like television ads are a relic of days gone by, but that’s not quite true — TV ads are still around, they’ve simply evolved into a new format. That format is known as connected TV (CTV). CTV ads are typically shown through streaming platforms, and unlike traditional TV ads, they can be targeted to specific users based on their interests. The same applies to audio ads, which appear in audio content like podcasts or between songs on music streaming services.
Just like with CTV ads, they can be directed to specific audiences to reach the people most likely to respond positively to them. Expert insights from Karley Ice-Kalinay WebFX’s Director of Social & Media Advertising Operations “Audio and connected TV ad formats will continue to grow as opportunities for marketers and businesses to reach audiences in ways they can’t through other forms of digital advertising.” have been around for a few years now, but they’ve picked up popularity over time, and they’re expected to be one of the biggest trends for adtech going into 2024.